Selling to the Sold

You know those Courtesy Campaign ads on the NEL trains? There's this part of the ad where two cartoon school children enter the train and to the centre of the train car.

The ad is all well & fine (save for the portion where the girl sees hearts when the guy gives up his seat for someone). The only issue I have with the ad is that it plays on a little screen that's located in the centre between train doors. People at the doors can't see the ad & the ad sadly seems to be preaching to the converted. And to those who have only moved to the centre in the hopes that someone seated will get off soon & they can whisk themselves into that seat.